Design Process at Tinku & Co.
At Tinku & Co., we offer a wide range of products across four main categories: Toys and Keychains, Home and Garden, Fashion & Accessories, and Stationery & Teachers. In addition to these, we create seasonal products for occasions like Ramadan, Christmas, Halloween, Mother’s Day, Independence Day, and more. We also take custom orders for signature items like shawls, Ramadan calendar and baby mobiles.
Our main product drops occur in the winter season and during Ramadan, with occasional releases in between. Three months before a drop, we start brainstorming ideas with our team, gathering picture references for inspiration.
Maham Zehra designs each product, drawing the concepts and providing materials to her team for prototype creation. Once a sample is made, we review it, gather client feedback and make any necessary adjustments before finalizing the product.
The final products are then crafted at home by our team of women artisans, giving them the freedom to work at their own pace without disrupting their household responsibilities.
Our primary raw materials are sourced locally, including cotton fabric, Pasham thread, and ball fiber cotton. Natural materials like wooden sticks are frequently incorporated, especially in our decorative and toy products.
Among our signature products, we offer custom shawls depicting scenes from Skardu, the trees of Skardu, and the seaside of Karachi. Our unique baby mobiles, crafted from wooden stock and baby-safe fabric, are particularly loved by clients. Additionally, our personalized baby toys, with names lovingly embroidered, are a standout favourite. Another signature product is our Ramadan Calendar, designed thoughtfully with special attention to the sacredness of the month, ensuring every detail aligns with the reverence this occasion deserves.
Each product can take anywhere from three days to two months to create, depending on the complexity and customization involved.