About Tinku and Co.
Founded by Maham Zehra in August 2020, Tinku & Co. is a social enterprise based in Karachi, Pakistan, aiming to empower low-income women artisans through creative, handmade products.
The idea was born during the COVID-19 lockdown, when Maham, who also runs Ali Model English School in Awami Colony, Karachi, recognized the financial struggles faced by her students’ families.
Many of the women in the community, originally from Gilgit-Baltistan, possess traditional needlework and embroidery skills. Maham, who designs the products, works closely with her team of women artisans—comprised of both current and former students of her school and their mothers—to execute them. The artisans working from home, create beautiful products and their work allows them to earn an income that contributes to their families’ financial stability and gain independence.
Tinku & Co. is dedicated to producing environmentally mindful products, suitable for all ages—from babies to adults—and contributing to a more sustainable future through thoughtful design and production. Named after Maham’s beloved cat, Tinku & Co. celebrates the artisans’ craftsmanship while giving them creative freedom and the chance to achieve financial independence. Each product blends artistry, creativity, and empowerment, telling a unique story.
Every stitch tells a story of empowerment, creativity, and change.
Video designed by: Maryam Akram. You can follow her on Instagram @KashmiriChaiandBooks.
Our Core Values

Social Impact
Every purchase directly contributes to supporting women artisans, preserving rare skills, and creating positive change in artisan communities. Additionally, we give back to society by distributing toys to young patients in hospitals through donations, helping spread smiles and joy while providing work to our artisans. We also collaborate with NGOs like Bulhan Bachao, creating fabric dolphins to raise awareness about Indus blind dolphins at their outreach programs.
Designed for Creativity, Made to Last
One of the unique features of Tinku & Co. products is their multifunctionality. For example, if a bookmark gets worn out or breaks, the top part of the toy can be easily transformed into a brooch, hairpin, or even a ring! Simply visit a craft store for some glue, and let your creativity take over!
Our bag charms are versatile too—they can be used as keychains, brooches, car mirror hangings, or even accessories for belts or door knobs! The possibilities are endless when it comes to how you can repurpose our products.
Feel free to reach out to us if you need any creative ideas! With this versatility, our products are designed to last for years to come!