The idea was born during the COVID-19 lockdown, when Maham, who also runs Ali Model English School in Awami Colony, Karachi, recognized the financial struggles faced by her students’ families.

Many of the women in the community, originally from Gilgit-Baltistan, possess traditional needlework and embroidery skills. Maham, who designs the products, works closely with her team of women artisans—comprised of both current and former students of her school and their mothers—to execute them. The artisans working from home, create beautiful products and their work allows them to earn an income that contributes to their families’ financial stability and gain independence.

Tinku & Co. is dedicated to producing environmentally mindful products, suitable for all ages—from babies to adults—and contributing to a more sustainable future through thoughtful design and production. Named after Maham’s beloved cat, Tinku & Co. celebrates the artisans’ craftsmanship while giving them creative freedom and the chance to achieve financial independence. Each product blends artistry, creativity, and empowerment, telling a unique story.